Pat Italiano

Pat is General Manager Operations. Pat has held senior positions during his 8 years at Force, and has been a key influencer in growing and adapting the business to continually meet our customer’s needs.

Pat’s role as General Manager Operations sees him oversee the national branch network including sales, fleet performance, capital expenditure, asset management, and logistics. His expertise is gained from 25 years in the rental industry including senior positions at Coates, Westrac and Wreckair.

Pat has a vast knowledge of the industry along with a hands-on approach to Operations, Customer Service and Safety.

Kristin Hancock

Kristin is General Manager, Group Key Accounts. Since Kristin joined Force in 2012 he has played the major role of growing and developing the Travel Towers fleet and operations within the business and as part of the executive team forging the focus on major accounts.

Kristin’s role as General Manager, National Key Accounts, sees him manage a nationwide team focusing on the specific needs of Force’s larger customers.

Kristin possesses a great deal of international business experience, in Corporate Finance as well as the international hire and rental industry. His experience was gained through senior positions at PwC, HSS and Speedy Hire.

Kristin is committed to helping Force customers meet their project and business needs.

Tim Molloy

Tim is General Manager Marketing. Since joining Force in 2013 he has driven the implementation of major internal projects focusing on Sales and Marketing brands.

As GM Marketing Tim leads the marketing and internal sales teams, driving brand awareness and business development throughout the industry by putting customers at the heart of everything we do.

Tim is known for his genuine passion for customers and team members, and this combined with his strong leadership skills means he delivers marketing initiatives that deliver results and make Force an easy company to do business with.

Tim’s expertise is gained from over 30 years’ experience in senior roles in marketing, strategy and planning, mergers and acquisitions, corporate development, sales management and business development.

George Balis

George is General Manager Sales, joining the company late in 2014. His main focus is on sales process, customer segmentation and go to market strategy.

George joins us with an extensive strategy, commercial, M&A/Integration, sales and marketing background in capital intensive hire businesses. He has spent most of his career with Brambles, initially within the CHEP business in sales, category management and business unit leadership roles. More recently he transitioned to the Brambles corporate team where he was focussed on global strategy development and then execution of the strategy through M&A and business integration across Europe, America and Asia Pacific.

George is passionate about aligning teams, structure and focus with company strategy. His approach is very hands on and enjoys working closely with the regional sales and management teams

Glenn Jacob

Glenn is National Manager People, Culture and Performance leading the focus of Force being an employer which attracts, challenges and retains employees.

Glenn’s role sees him facilitate growth, development and improvement in the company’s team members and the people performance environment at Force.

Glenn has over 25 years’ experience in helping organisations develop their people and culture. Glenn has held senior positions in large construction companies, leading succession planning, talent management and executive and management development including implementing ‘Lean Manufacturing’ at Boral.

Glenn is passionate about Force’s people, and helping them develop their skills and careers, through culture – the promotion of an energetic commitment to the company and its ambitions, and through performance – both in individuals and the company in the achievement of goals and aspirations.